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Guillermo Pelayo

Marketing specialist

UX designer

Data analysis

About Information
About Information

Hello! I am a professional designer with 12 years of experience; I specialize in UX, editorial design, typography, text formation, and publishing. I combine design with my background as a marketer and manager to help companies achieve their business goals using research-based strategies, data management, user-centered experience and DesignThinking.

My experience in diverse projects has given me a broad understanding of these disciplines.

  • Age: 34
  • Residence: Puebla, Mexico
  • Work: Available for projects
  • E-mail: hola@gpelayo.com
Behance LinkedIn
Experience
2023 - present
Editorial designer at OliverWyman

I work designing editorial products for OW, a leading global management consulting firm.

2023
Associate Professor in Marketing ― Universidad Interamericana

I teach a variety of marketing courses such as Marketing Management, Marketing Research and Political Marketing

2022 - 2023
Marketing specialist ― Viu estudio

Consultant in charge of the marketing strategy for the clients of the firm.

2016 - 2023
Editorial designer ― Universidad de las Americas Puebla

I worked designing academic and scientific journals, as well as developing and conceptualizing academic, literary, and art books for the university.

2013 - 2016
Publishing Director ― The Insighters Magazine

Editorial director in charge of the contents of the magazine and the website

2012 - 2013
Art Director ― The Insighters Magazine

Art director in charge of the editorial design of The Insighters magazine

2011 - 2012
Junior Web Designer ― Enigma Diseño

Graphic designer in charge of web development for the sites: Norte Integration and Implementation (norte-ii.com, ) and the postgraduate page of the Universidad Iberoamericana Puebla (iberopuebla.edu.mx/educacionContinua).

Education
2021 - 2023
Master's Degree in Marketing, Advanced Certificate in Brand Management ― Universidad de las Americas Puebla




2019 - 2021
Master of Business Administration (MBA), Advanced Certificate in Strategic Management ― Universidad de las Americas Puebla




2014
Diploma in Publishing ― Sexto Piso Publishing House




2007 - 2011
Bachelor in Graphic Design ― Universidad Popular Autonoma del Estado de Puebla




Languages

  • English
    90%
  • Spanish
    100%

Skills

  • Design
    90%
  • Digital Marketing
    90%
  • Content development
    90%
  • Storytelling
    90%
  • Design Thinking
    90%
  • UX
    90%
  • Research and Data Analysis
    90%
  • Data visualization
    90%

Hard Skills

  • Illustrator
    90%
  • Photoshop
    80%
  • Indesign
    95%
  • Excel
    85%
  • Power Point
    90%
  • Office 365
    90%
  • Power BI
    80%
Interests

Interested in publishing media, design, problem solving, data analysis, digital campaigns, marketing strategy, branding, digital marketing, and creativity.

Awards

  • 2020, Silver Mention, a! Award, Design, Editorial Category. La velocidad de la pausa
    0
  • Publishing Art Award National Chamber of the Mexican Publishing Industry (CANIEM). Los coleópteros de Cholula.
    90%